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Terms of Use

Effective date: November 9, 2026

These Terms of Use ("Terms") govern your access to and use of the Mugpipe website at mugpipe.com, your Mugpipe account, and the plugins Mugpipe offers (together, the "Service"). These Terms are an agreement between you and Mugpipe ("Mugpipe", "we", "us", or "our"), the provider of the Service. Purchases are made from Polar Software, Inc. as described in Section 5. A plugin's own terms, when Mugpipe publishes them, apply to that plugin and do not reduce these Terms. Mugpipe can be contacted by email as listed in Section 23.

1. Acceptance

By creating an account, connecting the Service to an AI application, starting a trial, purchasing a subscription, or otherwise using the Service, you agree to these Terms. If you use the Service on behalf of a company or other organization, you confirm that you have authority to bind it, and "you" refers to that organization. If you do not agree, do not use the Service.

2. Eligibility

The Service is intended for business and professional use. You must be at least 18 years old and able to form a binding contract. You may not use the Service if you are barred from doing so under applicable law.

3. The Service

Each Mugpipe plugin is a separate product. A plugin's own terms describe what that plugin does. These platform terms cover the website, the account, and billing.

The Service depends on third-party services that we do not control, including Google APIs, the AI application you use (such as Claude, ChatGPT, Gemini, Perplexity, or Cursor), our hosting providers, and our payment provider. Changes to, limits on, or outages of those services may affect, limit, or stop the Service, in whole or in part, without notice.

We may add, change, limit, or remove features, tools, data sources, usage limits, or supported AI applications at any time.

4. Accounts and Google authorization

You sign in with a Google account. You are responsible for the security of that account and for all activity under your Mugpipe account.

When you connect Google Search Console or Google Analytics, you authorize the Service to read data from the properties that your Google account can access, using the read-only permissions shown on Google's consent screen. You represent and warrant that you have all rights, permissions, and authority needed to connect each property and to have its data processed through the Service and returned to the AI application you use.

You can revoke the Service's access at any time in your Google Account settings. Revoking access stops further data reads but does not by itself delete your account.

5. Subscriptions, trials, and payment

5.1 Polar is the seller. Paid subscriptions are sold by Polar Software, Inc. ("Polar"), which acts as merchant of record and authorized reseller of the Service. When you buy, you purchase from Polar under the Polar Buyer Terms, and Polar is the seller on your invoice. Polar handles payment, taxes, invoices, refunds, and payment disputes. Mugpipe provides the Service and licenses your right to use it under these Terms. Mugpipe does not receive or store full card numbers. Questions about a charge can be sent to Polar or to us, and we will coordinate with Polar.

5.2 Price. The subscription price is shown on that plugin's pricing page at the time of purchase (currently US$9 per month, plus any applicable taxes as calculated by Polar). We may change prices for future billing periods; if we do, we will give notice in advance of the change taking effect, and you may cancel before it applies.

5.3 Free trial. We may offer a free trial (currently 7 days). Unless stated otherwise, each account may receive one trial. We may change, limit, or withdraw trials at any time. If you provided payment details when starting a trial, your paid subscription starts automatically at the end of the trial unless you cancel before the trial ends.

5.4 Automatic renewal. Subscriptions renew automatically each billing period, and you authorize Polar to charge the then-current price, until you cancel.

5.5 Cancellation. You can cancel renewal of a plugin on the billing page. Each plugin is separate. Canceling renewal of one plugin does not cancel another. Access continues until the end of the current period or trial. No further charge is made for that plugin after that date. Canceling renewal does not create a refund or a credit. The card is updated in Polar. Polar remains the seller of record.

5.6 Refunds. Except where required by applicable law or by Polar's policies, fees are non-refundable. Where a refund is granted, it is issued by Polar. We may, at our sole discretion, ask Polar to grant a refund in a particular case; doing so does not create any obligation to do so again.

5.7 Usage limits. Plans may include usage limits, as described on that plugin's pricing page. We may throttle or suspend use that exceeds those limits.

6. Acceptable use

You agree not to, and not to allow anyone else to:

7. No professional advice; no guarantee of results

The Service provides data and automated analysis for informational purposes only. It is not professional, marketing, search-engine-optimization, legal, financial, or other advice. We do not promise any rankings, traffic, revenue, or other results, and we do not guarantee that any report, metric, or recommendation is accurate, complete, or current. Google data may be sampled, delayed, thresholded, or incomplete. You are solely responsible for verifying information before relying on it and for decisions you make based on it.

8. AI-generated output

The Service returns data to an AI application that you select and control. That application, not Mugpipe, generates the text, summaries, and recommendations you see, and it may produce output that is inaccurate, incomplete, or misleading. Mugpipe does not control, review, or endorse AI-generated output and is not responsible for it. Your use of the AI application is governed by that provider's own terms.

9. Third-party services

The Service interoperates with third-party services, including Google, AI applications, Cloudflare, and Polar. We do not control and are not responsible for third-party services, their availability, their content, or their handling of your data. Your use of them is subject to their own terms and privacy policies.

10. Your data; privacy

As between you and Mugpipe, you retain all rights in data from your Google properties ("Your Data"). You grant Mugpipe a limited, non-exclusive license to access, process, and transmit Your Data solely to provide, secure, and support the Service at your direction.

We handle Your Data as described in our Privacy Policy. Our use of information received from Google APIs complies with the Google API Services User Data Policy, including its Limited Use requirements. Nothing in these Terms gives Mugpipe broader rights to use Google user data than the Privacy Policy and that policy allow. We do not sell Your Data.

11. Policies incorporated by reference

The Privacy Policy, Data Retention page, and Service Availability and Support page form part of these Terms. Availability, support, maintenance, and similar targets described on those pages are non-binding goals; they create no warranty, obligation, or remedy. If those pages conflict with these Terms, these Terms prevail, except where the Privacy Policy gives you greater protection for your personal data.

12. Intellectual property

The Service, including its software, design, text, and trademarks, is owned by Mugpipe or its licensors and is protected by law. Subject to these Terms and payment of applicable fees, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable right to use the Service for your internal business purposes during your subscription or trial. All rights not expressly granted are reserved.

13. Feedback

If you send us suggestions or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use it for any purpose, without obligation to you.

14. Disclaimer of warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MUGPIPE DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. MUGPIPE DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY DATA OR OUTPUT WILL BE ACCURATE, COMPLETE, OR RELIABLE.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

(a) MUGPIPE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR TRAFFIC, OR COSTS OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND

(b) MUGPIPE'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID FOR THE SERVICE IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, AND (ii) FIFTY US DOLLARS (US$50).

These limitations apply even if a remedy fails of its essential purpose, and they form an essential basis of the bargain between you and Mugpipe.

16. Indemnity

You will defend, indemnify, and hold harmless Mugpipe and its owners, personnel, and contractors from and against any claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of the Service; (b) Your Data, or your connection of any property you were not authorized to connect; (c) your breach of these Terms; or (d) your violation of any law or third-party right.

17. Suspension and termination

We may suspend or terminate your access to the Service, in whole or in part, at any time and at our discretion, including if we reasonably believe you have breached these Terms, if required by law or by a third-party provider (such as Google or Polar), or if we discontinue the Service. Where we terminate without cause, we may, at our discretion, refund the unused portion of a prepaid period. You may stop using the Service at any time and may cancel your subscription as described in Section 5.

Sections 5.6 and 7 through 22, and any other provisions that by their nature should survive, survive termination.

18. Changes to the Service and to these Terms

We may change the Service at any time. We may update these Terms by posting a revised version on mugpipe.com with a new "Last updated" date. For material changes, we will make reasonable efforts to give advance notice (for example, by email to your account address or a notice in the Service). Changes take effect when posted unless stated otherwise. Continuing to use the Service after changes take effect means you accept them; if you do not agree, you must stop using the Service and cancel your subscription.

19. Governing law and venue

These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of England and Wales, without regard to conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. The courts of England and Wales, sitting in London, have exclusive jurisdiction, and each party submits to their jurisdiction. Mugpipe may seek injunctive or other equitable relief in any competent court. If you are a consumer, this Section does not deprive you of the protection of mandatory rules of the country where you habitually reside, or of the right to bring proceedings there where that law gives you that right.

20. Individual claims only

TO THE EXTENT PERMITTED BY LAW, CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

21. Consumer rights

Nothing in these Terms excludes or limits any right or remedy that cannot be excluded or limited under the mandatory law that applies to you, including consumer-protection law. If you are a consumer, those rights apply in addition to these Terms, and any limitation in these Terms applies only to the extent the law allows.

22. General

Force majeure. Mugpipe is not liable for any delay or failure to perform caused by events beyond its reasonable control, including failures of third-party services, internet or power outages, natural disasters, epidemics, war, terrorism, civil unrest, labor disputes, or government action.

Entire agreement. These Terms, together with the pages incorporated in Section 11, are the entire agreement between you and Mugpipe regarding the Service and supersede any prior agreements or communications on that subject.

Severability. If any provision is held invalid or unenforceable, it will be enforced to the maximum extent permissible, and the remaining provisions remain in full effect.

No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms, in whole or in part, without your consent, including in connection with a merger, acquisition, reorganization, or sale of assets.

No third-party beneficiaries. These Terms do not create rights for any third party.

Relationship. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

Language. These Terms are written in English. If they are translated, the English version controls.

23. Notices and contact

We may send notices to the email address on your account or through the Service. You may send notices and questions to support@mugpipe.com, and privacy requests to privacy@mugpipe.com. Mugpipe accepts notices by email. Notices are effective when sent by email, unless delivery fails. Billing questions may also be sent to Polar.